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Tudor 7017 (1969–late 1970s): Specs and Price

Tudor Prince Date-Day 7017

Tudor Prince Date-Day 7017 hero image

The Tudor Prince Date-Day 7017 is the first large Tudor day-date, a 37.5 mm experiment whose many independent details make every surviving example a study in transition.

Production
1969–late 1970s
Case
Stainless steel, 37.5 mm
Bezel
Inclined/fluted-style
Crystal
Cyclops date lens
Dial
Day at 12, date at 3
Caseback
Screw-down Oyster
Crown
Screw-down Rolex-signed
Movement
A. Schild cal. 1895
Winding
Automatic
Lume
Hands; some markers
Calendar
Day and date

The Tudor Prince Date-Day 7017 was produced from 1969 to the late 1970s.

Production years
1969–late 1970s
Replaced by
94500
Movement
A. Schild cal. 1895

The Tudor Prince Date-Day 7017 is the watch in which Tudor’s day-date idea first became physically unmistakable: at 37.5 mm, it was notably large for its period, yet its surviving details do not settle into a neat sequence of official dial marks. Tudor introduced the model in 1969, and examples continued into at least the 1970s, but the meaningful story is not a simple run of replacements. It is a watch whose dial color, logo, lume, crown marking, and movement have to be read as separate evidence.\n\nThat makes the 7017 more than an early calendar watch. Its stainless-steel Rolex Oyster case carries the day aperture at 12 o’clock and a magnified date at 3, while the Tudor-signed A. Schild calibre 1895 provides automatic winding, centre seconds, and both calendar indications. The case is large enough to give the display architectural presence, but restrained enough to remain a formal watch rather than a tool model. Tudor’s archive identifies the case at 37.5 mm; auction and dealer measurements commonly land closer to 37 or 38 mm, a difference that can reflect measuring method, polishing, or listing practice.\n\nIn the hand, the collectible interest lies in the distinctions that do not line up automatically. A rose emblem points toward the earlier logo era, while Christie’s associates the applied Tudor shield with production after 1969. That does not date the lume, crown underline, or dial color by itself. Silvered, champagne-toned, blue, slate-blue, and black executions are documented, as are examples with luminous hands alone or with additional luminous dots. None of those traits forms a securely documented Mark I, II, or III system.\n\nThe result is a reference that rewards inspection rather than shorthand. A coherent 7017/0 is an early, oversized steel Date-Day with a recognizable Oyster architecture and a period movement. A composite watch can look equally convincing from across the room. The 7017’s singular place in Tudor history is therefore also its collecting consequence: it is the first large Date-Day, and its variations record a model still being worked out in real time.

“The 7017 is Tudor’s first large Date-Day, but its real lesson is that a dial color, a logo, and a lume plot do not necessarily share a calendar.”

Production timeline

Tudor Prince Date-Day 7017 production years: 1969–late 1970s

The 7017 began as a clear expansion of Tudor’s calendar format, not as a documented replacement for one earlier Date-Day reference. Tudor’s archive places its introduction in 1969 and names the A. Schild calibre 1895, so the large case and day-date mechanism belong to the model’s starting identity rather than a later upgrade. The reason for the case’s unusually generous size is not documented, but its 37.5 mm figure explains why collectors later called it “Jumbo.”\n\nThe logo is the strongest broad chronological clue. Christie’s identifies the applied Tudor shield as post-1969, because the rose had been retired by then. Collectors can therefore use rose and shield as evidence of an earlier or later logo era, but not as a master key for every other component. The available record does not prove that the logo transition happened simultaneously with a lume change, a crown-marking change, or a movement change.\n\nDial color follows a different logic. Silvered and champagne-toned, blue and slate-blue, and black dials are documented across the 7017 family, but no authoritative sequence assigns each color to a fixed run. On the wrist, the distinction is immediately visible: blue can read slate or grey-blue under changing light, while a black dial presents a flatter, darker field behind the applied steel markers. Those appearances identify the dial execution, not a production date.\n\nLume must be read separately again. Some examples show luminous inserts in the hands, while others also describe luminous dots or markers at the outer five-second divisions. The reason those elements do not share a documented cutoff is simple: the surviving descriptions show them occurring independently. The Twinlock crown indication is another separate clue, with an underline beneath the Rolex coronet described by Christie’s, but no reliable date maps that marking cleanly to a particular dial or calibre.\n\nBy the time examples appear in the 1970s, the reference had accumulated several visible combinations without becoming a formal series of marks. That is the larger point of the 7017: a model now read as a Tudor archetype was still being resolved component by component, and the surviving watches preserve that unfinished process.

  1. 1969
    Model introduced
    37.5 mm Oyster case, day at 12
  2. 1969
    Calibre established
    Automatic centre-seconds movement
  3. c. 1969
    Logo transition
    Shield instead of rose emblem
  4. c. 1970s
    Dial executions
    Color changes without new reference
  5. c. 1970s
    Lume remains variable
    Hands luminous, dots optional
  6. c. 1970s
    Documented continuation
    No authoritative final year
How to tell it apart

7017 against its neighbours

The 7017 is best understood against the later ETA-powered 94500, which shows what changed when Tudor's Date-Day moved to a later movement generation and what stayed with the early steel Oyster Prince format.

This reference
7017
Tudor · focal
1969–late 1970s
94500
Later successor
c. 1985 example
Production1969–late 1970sc. 1985 example
CaseStainless steel, 37.5 mmStainless steel Oyster
MovementA. Schild cal. 1895ETA cal. 2834-2
DialDay at 12, date at 3White Roman numerals
Dial generations

Eight dial generations across the run

The light metallic dials are the most restrained expression of the 7017. Silvered surfaces can catch the light as a soft sunburst, while champagne-toned examples warm the steel case without turning it into a precious-metal watch. Applied faceted batons, an outer minute and fifth-second track, the day aperture at 12, and the Cyclops date at 3 establish the reference. This is a dial execution within 7017/0, not a separate factory reference, and its exact cutoff is not documented.

Buying guide

What to check before buying a 7017

Buying a Tudor Prince Date-Day 7017 is less about finding the right advertised color than about testing whether the parts belong together. The reference is documented with several dial executions and independent logo, lume, crown, and movement details, while the exact production cutoffs remain incomplete. A watch that looks attractively old may still be a composite of a refinished dial, replacement hands, later crown, or substituted movement.

Confirm the case identity

Look for the 7017/0 identity, Rolex Oyster case architecture, screw-down back, screw-down crown, and proportions close to the documented 37.5 mm figure. Polishing can soften the lugs and alter the apparent size.

Inspect the movement

A Tudor-signed A. Schild calibre 1895 is the documented movement for the 7017. Confirm that it is correctly installed and assess service condition separately from whether the watch is running.

Read the dial in layers

First assess surface, printing, logo, applied markers, hands, and lume. A blue, black, silver, rose-logo, or shield-logo dial does not independently prove a particular year or movement.

Test the calendar

The day and date should align correctly and change cleanly at midnight. Check the language and condition of both discs, since replacements can improve usability while reducing originality.

Examine crown and crystal

Verify the Rolex-signed crown, its Twinlock marking where present, the Cyclops magnifier, and the fit of the crystal. Replacement parts are common, but they should be disclosed.

Treat the bracelet as evidence

A period-correct Rolex Oyster bracelet can support originality, while leather, NATO, generic, or later replacement straps do not establish factory configuration. Inspect clasp, end links, stretch, and fit.

Every watch sold on Grey Market goes through this kind of inspection, hands-on, before it ships to the buyer. More in our FAQ

Price and value

Tudor Prince Date-Day 7017 price and value

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Similar references

Adjacent in the Prince Date-Day family

Frequently asked

Common questions about the 7017

The Tudor Prince Date-Day 7017 was produced from 1969 to the late 1970s. Tudor’s archive gives the introduction as 1969 and describes the model as produced from 1969 onward, but the available authoritative material does not establish a firm final year.